Area of Functioning: Marketing Executive (Exp: 2-5 Years)

Basic Understanding

• Google Meet, Mails, Chats, Hangout

• Webcam, Audio

• Internet connectivity

• Availability of 6.5 hours for each day.

Job Responsibilities for Marketing Executive

• Develop and manage digital marketing campaigns.

• Manage organization's website.

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.

• Track the website traffic flow and provide internal reports regularly.

• Fix any error in online content and arrange webinars and webcasts.

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote the company's product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns

Education Required for Digital Marketing

• A degree in Digital Marketing

Qualifications Required for Digital Marketing

• Bachelor's Degree in Advertising or Marketing

• MBA in marketing or relevant field

Specialization Required for Digital Marketing

• A candidate must be specialized in SEM, social media, mobile marketing, SEO, web analysis.

Skills Required for Digital Marketing

• Technical skills

• Data Analysis

• SEO and SEM skills

• E-marketing skills

• CRM skills

Behavioral Skills Required for Digital Marketing

• Oral and Written Communication

• Listening

• Creative ability

• Creative problem solving